“I see a culture formed around humanity’s hearts and desires, not manufactured by commercial greed. I see media and entertainment that expresses, enriches, and enhances, rather than teaches compulsive debt, substance abuse, violence, and risky behavior because there is pro?t in it. I see a world where everyday people have the power to shape their culture because they have access to the information and communication venues upon which democracy depends”.

—De Benedittis, P. “Guiding Principles for Creating Media Literacy Projects”

In present day context, Media caters in all the corners with the ushering in of technology. In this context, when media looms large and controls over every human life, media education becomes very important and imperative. In the wake of the 21st century, media as an industry has emerged as a profit making sector. At the same time, as De Benedittis, P. opined, we cannot ignore the power of Media. Power and profit seem to dwell intertwined in Media industries as a part of Media Education, Media literacy is an act of imparting the ability to understand the nature, techniques and impacts of Media messages and production. Media literacy backs up the target audience with knowledge of the working of mass media and ignites among them the desire and necessity to interpret meanings wisely regarding different issues around them.

Since 1980’s Media has undergone tremendous metamorphosis, with TV being extensively available and electronic media gained huge currency over the Print Media. In this era of rapid transformation and development of media imparting media education has become imperative. Media education demands to incorporate how to communicate, create and contribute to the welfare of the society.

A basic component of Media literacy is the encouragement to identify ‘who is the target audience of a media production and why.’ Media aims at disseminating relevant information making it accessible to the mass. Keeping in view the objectives of Media Education, Dr. Anamika Ray Memorial Trust (ARMT) ventures the following programmes as a part of its humble duty to contribute to the field of media education.


CommonLinks is an open access repository of text, audio, video, photographs, graphics dedicated to the media education and research hosted by Dr. Anamika Ray Memorial Trust. The original idea of creating an e-resource platform titled CommonLinks was developed by Dr. Anamika Ray, a known media educator of India. The idea of Dr. Ray was to serve the students of media and communication primarily with academic materials and reference articles, which would help in pursuing  mass communication and journalism courses apart from providing a platform for the media researchers to share their ideas, discussion on different issues, availability of information on seminars, conferences, workshops, share presentations and publish quality research articles. The portal is also going to produce educational audio-video materials on different areas of media and communication for better understanding of the students and scholars.

Asian Journal of Media and Communication Studies

Asian Journal of Media and Communication Studies (AJOMACS) is an open-access online academic refereed publication that is  hosted by Dr. Anamika Ray Memorial Trust and which is dedicated to research in the fields of media and communication studies. AJOMACS welcomes high-quality, original submissions on a wide range of related topics to media and communication studies that develop communication and media theories, report empirical and analytical research, present critical discourses, apply theories to case studies, and set out innovative research methodologies. It aims to advance research and understanding of media and communication in the Asian region and beyond.

AJOMACS publishes two issues annually; the summer issue in June and the winter issue in December. Each issue focuses on a specific theme, and is divided into three sections: one for full length refereed papers, one for the short communications and another for reviews. To encourage the students of masters and bachelors levels, the journal has another additional section titled- Students’ Research. Views expressed in AJOMACS are not necessarily endorsed by the Editor/s, Advisory Board, or the Dr. Anamika Ray Memorial Trust.

Editorial Board

  • David Skinner, Associate Professor, Department of Communication Studies, York University, Toronto, Ontario, Canada
  • Gita Bamezai, Professor, Department of Communication Research, Indian Institute of Mass Communication, JNU Campus, Aruna Asif Ali Road, New Delhi, India
  • Judy Ford, Lecturer, Research Education, Teaching Innovation Unit, University of South Australia, Adelaide, South Australia
  • Manoj Patairiya, Additional Director General, Prasa rBharati, Aakshvani Bhawan, New Delhi, India
  • Mohammad Sahid Ullah, Associate Professor, Department of Communication and Journalism, University of Chittagong, Bangladesh
  • Mrinal Chatterjee, Professor and Head of the Institute, Indian Institute of Mass Communication (IIMC), Sanchar Marg, Dhenkanal, Odisha, India
  • Sanjeev Bhanawat, Professor and Head, Mass Communication, Rajasthan University, Jaipur, India
  • Subhas Dhuliya, Vice Chancellor, Uttarakhand Open University, Haldwani, Uttarakhand, India
  • Sudhamshu Dahal, Assistant Professor (Strategic Communication – ICT), School of Arts, Kathmandu University, Kathmandu, Nepal
  • Syed Abdul Siraj, Professor of Mass Communication and Dean, Social Sciences & Humanities, Allama Iqbal Open University, (Chief Editor: Journal of Social Sciences & Humanities (HEC Y) Editor Global Media Journal-Pakistan Edition) Islamabad, Pakistan
  • Virbala Aggarwal, Prof and Chairperson , Department of Journalism and Mass Communication
    Himachal Pradesh University, Shimla, India
  • A.D.P. Wanigasundera, Professor, Department of Agric. Extension, University of Peradeniya, Sri Lanka
  • Zahid Majeed, Assistant Professor, Department of Special Education, Allama Iqbal Open University, Islamabad, Pakistan
  • Zaki Ahmed, Faculty of Arts, Maldives National University, Male’, Maldives


K V Nagaraj, Professor, Department of Mass Communication, Mizoram University, Aizawal, India and former Pro-Vice Chancellor, Assam University, Silchar, India.


Ankuran Dutta, Associate Professor and Head, Department of Communication and Journalism, Gauhati University, Guwahati, India

Associate Editor

Rashmi Sarma, PhD