C4D concepts and practices evolved with wide theoretical trajectories, from the mediacentric
vision dominating this field until the 1980s to the current concept focusing on the
importance of social determinants and participatory approaches. The widely accepted
definition, also known as the Rome Consensus, was agreed upon and adopted at the
First World Congress on Communication for Development, that took place in Rome in
2006, stated: “C4D is a social process based on dialogue using a broad range of tools and methods. It
is also about seeking change at different levels including listening, building trust, sharing
knowledge and skills, building policies, debating and learning for sustained and
meaningful change. It is not public relations or corporate communication” (UNICEF).
The C4D initiatives of the Trust will be uploaded soon.